Error: Products need GTIN or MPN or brand

Full error name: “Facebook: Products need one of the following universal identifiers to run in ads: GTIN, MPN, Brand Name“

May 4, 2023

Cause

This error returned from Facebook states: Products need one of the following universal identifiers to run in ads:– Global Trade Item Number (GTIN) – Manufacturer part number (MPN) – Brand name. 

Solution

Add a GTIN, MPN, or brand.

In order to submit products to Facebook Catalog, you need to add one of the following:

  • Brand Name
  • Unique Manufacturer Part Number (MPN)
  • Global Trade Item Number (GTIN) of the item (i.e. UPC, EAN, JAN, or ISBN)

You only need to enter one of these, not all of them.

Character limit: 100.

  1. The first one is added in the Brand field in Nembol.
  2. The second and the third ones, are in the Barcode field in Nembol.
  3. As for the MPN, we noticed that you can actually use any combination of numbers you want.