Updated on July 23, 2026
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What is Nembol Storefront
Storefront is Nembol’s built-in ecommerce website that allows sellers to create their own branded online store and expand beyond marketplaces.
Instead of relying only on marketplaces such as eBay, Etsy, TikTok Shop, or Amazon, Storefront turns your existing Nembol product catalog into a direct sales channel where you control your brand, customer experience, and product presentation.
Storefront automatically generates a mobile-friendly ecommerce website including:
- Product catalog automatically created from your Nembol listings
- Shopping cart and secure checkout
- Payment integration with Stripe or PayPal
- Shipping management with customizable shipping zones and rates
- Return policy management
- Discount codes and product bundles
- Links to your marketplace listings
- Branded store customization options
- Customer communication through WhatsApp, Telegram, and social channels.
With Storefront, sellers can build stronger relationships with customers, reduce dependency on marketplace fees, and manage sales through their own online channel.
Storefront setup
How to generate your e-commerce website
Access the Nembol app, and click on “Storefront” in the left menu.
Customize your online store
The Storefront area allows you to configure the main aspects of your online store, including visibility, design, branding, and business information.
It includes three main areas:
- General
- Themes
- Branding
- Store details.
In the General section, you can configure the main settings of your online store.
You can:
- Enable or disable your store visibility
- Choose the currency displayed to customers
- Select the language used for menus, cart, checkout, and emails
- Set your store name displayed in browser tabs and search results
- Manage your default subdomain
- Connect a custom domain
- Choose whether to show links to your other sales channels on product pages
- Select which channels are displayed as alternative buying options
- Decide whether out-of-stock products remain visible or are hidden
- Allow AI shopping assistants to discover your public products.
In the Themes section, you can customize the design and layout of your online store.
You can:
- Choose a theme from the available library
- Change the visual style of your store without affecting products or settings
In the Branding section, you can customize the visual identity of your store.
You can:
- Add your logo displayed in the website header and browser tab
- Upload a cover image for your homepage hero section
- Add a custom announcement bar for promotions, updates, or important messages.
Finally, in the Store details section, you can add information about your business and help customers learn more about your brand.
You can:
- Add a business description shown on your homepage and search results
- Create an “About” section with your story and company background
- Add customer contact details, including email, phone number, WhatsApp, and Telegram
- Add your store address displayed on your contact page and the Nembol maker map
- Connect your social media profiles, including Facebook, Pinterest, Instagram, and Twitter/X.
Configure selling options
The Selling area includes the tools to manage how customers purchase from your online store, including payments, shipping, and sales promotions.
It includes:
- Get paid: connect payment providers such as PayPal and Stripe to allow customers to pay directly through your online store. Nembol does not add transaction fees on payments processed through these providers.
- Shipping: define where you ship and how shipping costs are calculated. Set free shipping or create shipping rates based on destination zones.
- Discount codes: create promotional codes that customers can apply at checkout to support marketing campaigns, attract new buyers, or reward returning customers.
- Bundles: combine multiple products into special offers to encourage larger purchases and increase the value of each order.
Manage policies and analytics
The Manage area brings together the tools that help you run your online store after it’s been set up. Here you can define the information customers see before purchasing and monitor how your store is performing over time.
It includes:
- Policies: publish the policies that customers can consult before placing an order, including your return policy and Terms & Conditions. You can define the return window, choose who covers return shipping costs, and keep your return policy automatically synchronized with Google Merchant Center.
- Analytics: gain insights into your store’s performance through built-in, cookieless analytics. Review visitor trends, orders, revenue, conversion rate, traffic sources, and your most viewed products to understand how customers interact with your store and identify opportunities to improve sales.
Additional Storefront benefits
Storefront offers additional advantages for multichannel sellers:
- Built for search and AI discovery – Every store is generated with SEO and GEO best practices in mind, including search-engine-friendly pages, structured data, canonical URLs, sitemaps, and metadata. This helps your products become more discoverable in traditional search engines as well as emerging AI-powered search experiences.
- Sell on Google without building a website from scratch – If you sell on marketplaces such as eBay, Amazon, Etsy, TikTok Shop, or OnBuy but don’t have your own website, Storefront provides a ready-to-use ecommerce site connected to your existing Nembol catalog. It can be used as your verified website for Google Merchant Center, allowing you to start selling on Google without creating a separate ecommerce store.